When expanding and scaling a business it is not the case that there is a “one size fits all” program of expansion. Sometimes franchising works. Sometimes a looser (less confrontational) relationship is called for – such as licensing your brand. If you wish to licence your brand it is important to understand the difference between licensing and franchising and ensure you minimise the risk that your licence could be considered a franchise. Talk to us to ensure your business model is set up correctly from the beginning.
